In the Dotdash Meredith Innovate competition, I served as the art director for our project, Level Up, which aimed to deliver a fresh, innovative prototype solution to drive revenue for the company. I led the visual design process, ensuring that our concept was not only aesthetically compelling but also aligned with user needs and brand guidelines.

Presenting our project to DDM leadership was an exciting opportunity to showcase how our design could strategically contribute to the company's growth, and the experience deepened my understanding of integrating design with business objectives.